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Intoarcerea in micul regat. Steve Jobs si istoria companiei Apple - Michael Moritz

49  Lei

sau 4900 de puncte. Detalii.

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Cod: PUB978-973-1931-80-7

An aparitie: 2011

Autor: Michael Moritz

Categoria: Dezvoltarea Afacerilor

Editura: PUBLICA

Format: 14,5 x 20,5 cm

Nr. pagini: 464

Traducator: Cosmin Nare

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Intoarcerea in micul regat de Michael Moritz este a patra carte din Co-Lectia de Antreprenoriat, un proiect al editurii Publica, sustinut de UniCredit Tiriac Bank si promovat de revista Money Express.

Intoarcerea in micul regat este prima biografie autorizata a companiei Apple. Michael Moritz isi poarta cititorii in intimitatea copilariei lui Steve Jobs si Steve Wozniak, parcurgand impreuna cu cei doi perioada in care acestia au renuntat la facultate si au fondat Apple in anul 1976. O istorie fascinanta care incepe din anii 1980 ajungand pana in zilele noastre cand Apple este recunoscuta drept compania care a schimbat lumea in care traim.

O lectura obligatorie pentru toti cei care detin un gadget Apple si nu numai, Intoarcerea in micul regat este singura carte care explica cum cei doi Steve, Jobs si Wozniak, au transformat Apple in cea mai inovatoare si valoroasa companie din lume.

Aceasta este o poveste despre trecut si prezent. si, ca toate povestile de succes, ilustreaza triumful vointei umane. Viitorul incepe acum. Nicio companie din domeniul tehnologic nu a fost capabila sa produca in mod constant bunuri destinate pietei de consum pentru o perioada de jumatate de secol.

Pentru Apple se pune in mod inevitabil intrebarea: Ce urmeaza? Poate continua sa repete performantele trecute? Acest organism va continua sa gandeasca si sa actioneze diferit?

Date fiind temerile pentru sanatatea lui Steve Jobs, cine i-ar putea urma omului ale carui identitate si destin sunt atat de strans legate de companie? Cum va reusi Apple sa evite soarta SONY dupa retragerea lui Akio Morita?

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