headerdesktop libfest19mar24

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile  libfest19mar24

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

LIBfest e on!

Reduceri, carti cu Autograf si

Dialoguri cu scriitori

Plaseaza comanda!

Principles and Practice of Marketing

  • Principles and Practice of Marketing
  • Principles and Practice of Marketing
  • Principles and Practice of Marketing
  • Principles and Practice of Marketing

Principles and Practice of Marketing

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing!



Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.



The companion website offers a wealth of resources for both students and lecturers and is available at



An electronic inspection copy is also available for instructors.
Citeste mai mult

LIBfest

-20%

transport gratuit

PRP: 478.04 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

382.43Lei

382.43Lei

478.04 Lei

Primesti 382 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

Plaseaza rapid comanda

Important icon msg

Completeaza mai jos numarul tau de telefon

Poti comanda acest produs introducand numarul tau de telefon. Vei fi apelat de un operator Libris.ro in cele mai scurt timp pentru prealuarea datelor necesare.

Descrierea produsului

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing!



Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.



The companion website offers a wealth of resources for both students and lecturers and is available at



An electronic inspection copy is also available for instructors.
Citeste mai mult

De pe acelasi raft

De acelasi autor

Parerea ta e inspiratie pentru comunitatea Libris!

Acum se comanda

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one