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Din cauza situatiei de risc epidemiologic la nivel mondial, furnizorul nostru de carte in limba engleza si-a inchis, temporar, activitatea. Regretam neplacerile create de aceasta situatie.
Le multumim pentru ca au actionat mereu responsabil. Dumneavoastra va multumim pentru intelegere.
Revenim cu livrarile de carte in engleza imediat ce va fi posibil.

Beauty Imagined

3.98

160.68  Lei 189.04  Lei

sau 16068 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780199639625

An aparitie: 2011

Autor: Geoffrey Jones

Categoria: Reference

Editie: necartonata

Editura: OXFORD UNIVERSITY PRESS ACADEM

Format: 233 x 159 x 25 mm

Limba: English

Nr. pagini: 432



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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.

This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its
association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.

Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.

In the twenty first century, beauty is again being re-imagined anew.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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