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Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

De (autor): Emmanuel Probst

review Goodreads
Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning - Emmanuel Probst

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

De (autor): Emmanuel Probst

review Goodreads
Probst, Emmanuel: - Emmanuel is an SVP of Brand Health Tracking at Ipsos, teaches Consumer Market research at the University of California at Los Angeles (UCLA), and is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.
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Probst, Emmanuel: - Emmanuel is an SVP of Brand Health Tracking at Ipsos, teaches Consumer Market research at the University of California at Los Angeles (UCLA), and is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.
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