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Business to Business Marketing

3.67

289.8  Lei 340.94  Lei

sau 28980 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780077121891

An aparitie: 2010

Autor: Biemans

Categoria: Business & management

Data aparitie: 01032010

Editie: necartonata

Editura: MCGRAW-HILL Higher Education

Format: 261 x 196 x 22 mm

Limba: English

Nr. pagini: 400

Tip: Paperback



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Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

Cartea Business to Business Marketing face parte din categoria Business & management a librariei online Libris.ro si este scrisa de Biemans.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 65 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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