Carti Springer Nature/Palgrave Macmi

Stefania Saviolo

Editura: Springer Nature/Palgrave Macmi

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a ...

Andrew Duguid

Editura: Springer Nature/Palgrave Macmi

Huge losses very nearly destroyed Lloyd's, a revered British institution, the world's largest insurance market. Ten thousand people faced big personal bills they thought ...

James M Kerr

Editura: Springer Nature/Palgrave Macmi

A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: ...

Philipp Klaus

Editura: Springer Nature/Palgrave Macmi

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a ...

Bonnie Keith

Editura: Springer Nature/Palgrave Macmi

This book provides a comprehensive overview of each of the sourcing business model. Readers will master the art and science of strategic sourcing by being able to chart a unique ...

Mark Skilton

Editura: Springer Nature/Palgrave Macmi

This book helps decision makers grasp the importance, and applicability to business, of the new technologies and extended connectivity of systems that underlie what is becoming ...

John W Mellor

Editura: Springer Nature/Palgrave Macmi

This book examines the role of agriculture in the economic transformation of developing low- and middle-income countries and explores means for accelerating agricultural growth and ...

Kalle Lyytinen

Editura: Springer Nature/Palgrave Macmi

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This ...

J�rg Kienitz

Editura: Springer Nature/Palgrave Macmi

Aimed at practitioners who need to understand the current fixed income markets and learn the techniques necessary to master the fundamentals, this book provides a thorough but ...

D Butcher

Editura: Springer Nature/Palgrave Macmi

The second edition extends the influential ideas developed in the original book with more practical advice about working with organizational politics for personal and ...

Bean

Editura: Springer Nature/Palgrave Macmi

At a time when Congressional investigations have taken on added importance and urgency in American politics, this book offers readers a rare, insider's portrait of the world ...

Bartholomew Dowling

Editura: Springer Nature/Palgrave Macmi

The purpose of this book is to introduce the field of bioinformatics to financial modelling. It focuses on the way information informs price, and constructs a framework to explain ...

Mattia

Editura: Springer Nature/Palgrave Macmi

This book contains advice and direction for women who are either seeking a career or who have already embarked on a career in financial services. The book first aims to help the ...