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Marketing 4.0

Marketing 4.0

Philip Kotler

Editura: Wiley

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the ...

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Lean Six Sigma For Dummies

Lean Six Sigma For Dummies

John Morgan

Editura: Wiley

Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? If you answered ...

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76.45 lei

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Supply Chain Management For Dummies

Supply Chain Management For Dummies

Daniel Stanton

Editura: Wiley

Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big ...

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98.95 lei

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Are Chief Executives Overpaid?

Are Chief Executives Overpaid?

Deborah Hargreaves

Editura: Wiley

Wages for the majority have been stagnant for decades, but a lucky few have enjoyed a pay bonanza. Top company bosses take home in several days as much as most people earn in a ...

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44.95 lei

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Corporate Finance For Dummies

Corporate Finance For Dummies

Michael Taillard

Editura: Wiley

Score your highest in corporate finance The math, formulas, and problems associated with corporate finance can be daunting to the uninitiated. Corporate Finance For Dummies ...

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12 Week Year

12 Week Year

Brian Moran

Editura: Wiley

The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month ...

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Operations Management For Dummies

Operations Management For Dummies

Geoffrey Parker

Editura: Wiley

Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design ...

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Everybody Writes

Everybody Writes

Ann Handley

Editura: Wiley

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers ...

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Project Management For Dummies

Project Management For Dummies

Nick Graham

Editura: Wiley

Get projects done on time, on budget, and with maximum efficiency - fully updated UK edition! In today's time-pressured and cost-conscious global business environment, ...

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Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This

Luke Sullivan

Editura: Wiley

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make ...

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Value Proposition Design

Value Proposition Design

Alexander Osterwalder

Editura: Wiley

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you ...

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121.45 lei

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Design Thinking Playbook

Design Thinking Playbook

Michael Lewrick

Editura: Wiley

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By ...

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Inspired

Inspired

Marty Cagan

Editura: Wiley

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally ...

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Fearless Organization

Fearless Organization

Amy C Edmondson

Editura: Wiley

Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth ...

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Market Wizards

Market Wizards

Jack D Schwager

Editura: Wiley

The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a ...

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Little Book of Valuation

Little Book of Valuation

Aswath Damodaran

Editura: Wiley

An accessible, and intuitive, guide to stock valuation Valuation is at the heart of any investment decision, whether that decision is to buy, sell, or hold. In The Little Book of ...

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Design a Better Business

Design a Better Business

Patrick Van Der Pijl

Editura: Wiley

This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way ...

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Adweek Copywriting Handbook

Adweek Copywriting Handbook

Joseph Sugarman

Editura: Wiley

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it ...

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ITIL Foundation Exam Study Guide

ITIL Foundation Exam Study Guide

Liz Gallacher

Editura: Wiley

Everything you need to prepare for the ITIL exam Accredited to 2011 syllabus The ITIL (Information Technology Infrastructure Library) exam is the ultimate certification for IT ...

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Disciplined Entrepreneurship

Disciplined Entrepreneurship

William Aulet

Editura: Wiley

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great ...

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Bogleheads' Guide to Investing

Bogleheads' Guide to Investing

Taylor Larimore

Editura: Wiley

The irreverent guide to investing, Boglehead style The Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty ...

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Building a Better Business Using the Lego Serious Play Metho

Building a Better Business Using the Lego Serious Play Metho

Per Kristiansen

Editura: Wiley

Unleash innovation potential with creative, serious play Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method delivers a creative approach to enhancing innovation ...

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Investment Banking For Dummies(R)

Investment Banking For Dummies(R)

Matthew Krantz

Editura: Wiley

Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals ...

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Project 2016 for Dummies

Project 2016 for Dummies

Cynthia Snyder

Editura: Wiley

The easy way to take control of project timelines, resources, budgets, and details Project manager, meet your new assistant! Once you discover Project 2016 you'll be amazed at ...

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Business Analysis For Dummies

Business Analysis For Dummies

Kupe Kupersmith

Editura: Wiley

Your go-to guide on business analysis Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain ...

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Balance is B.S.

Balance is B.S.

Tamara Loehr

Editura: Wiley

Combine the best parts of your personal and professional life to live the life you really want Balance is B.S. is an unflinching and honest look at the challenges today's ...

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Sales Bible

Sales Bible

Jeffrey Gitomer

Editura: Wiley

The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in ...

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Financial Controller and CFO's Toolkit

Financial Controller and CFO's Toolkit

David Parmenter

Editura: Wiley

Simplify and streamline your way to a winning legacy Winning CFOs is a hybrid handbook and toolkit with over 100 lean practice solutions and a wealth of practical tools for senior ...

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Getting Started in Chart Patterns

Getting Started in Chart Patterns

Thomas N Bulkowski

Editura: Wiley

Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing tools, but also one of the most ...

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Environmental Science For Dummies

Environmental Science For Dummies

Alecia M Spooner

Editura: Wiley

The easy way to score high in Environmental Science Environmental science is a fascinating subject, but some students have a hard time grasping the interrelationships of the ...

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Bitcoin For Dummies

Bitcoin For Dummies

Consumer Dummies

Editura: Wiley

Learn the ins and outs of Bitcoin so you can get started today Bitcoin For Dummies is the fast, easy way to start trading crypto currency, with clear explanations and expert advice ...

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Book Yourself Solid

Book Yourself Solid

Michael Port

Editura: Wiley

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of ...

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Persuasion Code

Persuasion Code

Christoph Morin

Editura: Wiley

The Persuasion Code Capture, convince, and close--scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically ...

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Currency Trading For Dummies

Currency Trading For Dummies

Kathleen Brooks

Editura: Wiley

Your plain-English guide to currency trading Currency Trading For Dummies is a hands-on, user-friendly guide that explains how the foreign exchange (ForEx) market works and how you ...

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Ten Types of Innovation

Ten Types of Innovation

Larry Keeley

Editura: Wiley

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, ...

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Marketing For Dummies

Marketing For Dummies

Consumer Dummies

Editura: Wiley

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a ...

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Career Anchors

Career Anchors

Edgar H Schein

Editura: Wiley

The Career Anchors instrument is designed to help clients identify their anchors and to think about how their values relate to their career choices. While this model has stood the ...

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Employee Experience Advantage

Employee Experience Advantage

Jacob Morgan

Editura: Wiley

Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee ...

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Digital Marketing For Dummies

Digital Marketing For Dummies

Ryan Deiss

Editura: Wiley

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing ...

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Positive Thinking

Positive Thinking

Gill Hasson

Editura: Wiley

Bestselling author Gill Hasson is back to help you learn how the power of positive thinking can change your life Are you stuck in a rut? Do you feel plagued by negative thoughts ...

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