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Where Are the Customers' Yachts?

Where Are the Customers' Yachts?

Fred Schwed

Editura: Wiley

'Once I picked it up I did not put it down until I finished...What Schwed has done is capture fully-in deceptively clean language - the lunacy at the heart of the investment ...

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89.54 lei

105.34 lei

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actualizat acum 12 ore



Value Proposition Design

Value Proposition Design

Alexander Osterwalder

Editura: Wiley

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you ...

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142.24 lei

167.34 lei

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actualizat acum 9 ore



Value Investing

Value Investing

Bruce Greenwald

Editura: Wiley

From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities ...

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89.54 lei

105.34 lei

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actualizat acum 11 ore



Valuation

Valuation

Inc. McKinsey & Company

Editura: Wiley

MKINSEY'S TRUSTED GUIDE TO TEACHING CORPORATE VALUATION, NOW IN ITS 25TH YEAR Valuation, University Edition, Sixth Edition, is filled with the expert guidance from MKinsey ...

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342.55 lei

403 lei

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actualizat acum 2 ore



Trend Trading For Dummies

Trend Trading For Dummies

Barry Burns

Editura: Wiley

Trend trading lets the market do the work for you Is your portfolio doing all it should? Are you looking for a market-focused way to increase returns? Try your hand at trend ...

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105.35 lei

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Trend-Driven Innovation

Trend-Driven Innovation

Henry Mason

Editura: Wiley

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? ...

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131.7 lei

154.94 lei

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Ten Types of Innovation

Ten Types of Innovation

Larry Keeley

Editura: Wiley

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, ...

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121.16 lei

142.54 lei

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Systems Thinking

Systems Thinking

Michael C. Jackson

Editura: Wiley

Too often, today's managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective in the face of complexity, change and ...

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268.72 lei

316.14 lei

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Strategic Market Management

Strategic Market Management

Editura: Wiley

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to ...

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252.91 lei

297.54 lei

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actualizat acum 9 ore



Strategic Market Management

Strategic Market Management

David A Aaker

Editura: Wiley

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business ...

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268.72 lei

316.14 lei

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Stock Investing For Dummies

Stock Investing For Dummies

Paul Mladjenovic

Editura: Wiley

Grow your stock investments in today's changing environment Updated with new and revised material to reflect the current market, this new edition of Stock Investing For ...

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94.81 lei

111.54 lei

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Starting an Online Business All-in-One for Dummies

Starting an Online Business All-in-One for Dummies

Shannon Belew

Editura: Wiley

Start a successful online business and be your own boss! Being an online entrepreneur means more than just building a website and this book breaks down everything you need to know ...

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131.7 lei

154.94 lei

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actualizat acum 11 ore



Project Management For Dummies

Project Management For Dummies

Nick Graham

Editura: Wiley

Get projects done on time, on budget, and with maximum efficiency - fully updated UK edition! In today's time-pressured and cost-conscious global business environment, ...

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89.54 lei

105.34 lei

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Project Management For Dummies

Project Management For Dummies

ConsumerDummies

Editura: Wiley

The bestselling 'bible' of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent ...

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110.62 lei

130.14 lei

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PRINCE2 For Dummies

PRINCE2 For Dummies

Nick Graham

Editura: Wiley

Whatever your project - no matter how big or small - PRINCE2 For Dummies, 2009 Edition is the perfect guide to using this project management method to help ensure its success. ...

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115.89 lei

136.34 lei

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Persuasion Code

Persuasion Code

Christoph Morin

Editura: Wiley

The Persuasion Code Capture, convince, and close--scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically ...

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100.08 lei

117.74 lei

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New Rules of Marketing and PR

New Rules of Marketing and PR

DavidMeerman Scott

Editura: Wiley

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics ...

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100.08 lei

117.74 lei

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Microeconomics For Dummies - UK

Microeconomics For Dummies - UK

Peter Antonioni

Editura: Wiley

Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of ...

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89.54 lei

105.34 lei

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actualizat acum 11 ore



Merchants of Culture

Merchants of Culture

John B Thompson

Editura: Wiley

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the ...

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68.46 lei

80.54 lei

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Market Wizards

Market Wizards

Jack D Schwager

Editura: Wiley

The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a ...

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110.62 lei

130.14 lei

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Marketing Plans

Marketing Plans

Malcolm McDonald

Editura: Wiley

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter ...

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205.48 lei

241.74 lei

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actualizat acum 11 ore



Marketing For Dummies

Marketing For Dummies

Consumer Dummies

Editura: Wiley

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a ...

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105.35 lei

123.94 lei

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actualizat acum 9 ore



Marketing 4.0

Marketing 4.0

Philip Kotler

Editura: Wiley

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the ...

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100.08 lei

117.74 lei

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Managing Innovation

Managing Innovation

Joe Tidd

Editura: Wiley

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development ...

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284.53 lei

334.74 lei

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Little Book of Valuation

Little Book of Valuation

Aswath Damodaran

Editura: Wiley

An accessible, and intuitive, guide to stock valuation Valuation is at the heart of any investment decision, whether that decision is to buy, sell, or hold. In The Little Book of ...

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100.08 lei

117.74 lei

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Lean Six Sigma For Dummies

Lean Six Sigma For Dummies

John Morgan

Editura: Wiley

Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? If you answered ...

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89.54 lei

105.34 lei

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Lean For Dummies

Lean For Dummies

Natalie J Sayer

Editura: Wiley

Take charge and engage your enterprise in a Lean transformation Have you thought about using Lean in your business or organization, but are not really sure how to implement it? ...

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89.54 lei

105.34 lei

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ITIL Foundation Exam Study Guide

ITIL Foundation Exam Study Guide

Liz Gallacher

Editura: Wiley

Everything you need to prepare for the ITIL exam Accredited to 2011 syllabus The ITIL (Information Technology Infrastructure Library) exam is the ultimate certification for IT ...

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131.7 lei

154.94 lei

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actualizat acum 8 ore



ITIL For Dummies

ITIL For Dummies

Peter Farenden

Editura: Wiley

ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into ...

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115.89 lei

136.34 lei

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Investment Banking For Dummies(R)

Investment Banking For Dummies(R)

Matthew Krantz

Editura: Wiley

Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals ...

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105.35 lei

123.94 lei

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Investing in Shares For Dummies

Investing in Shares For Dummies

Nancy Stevenson

Editura: Wiley

Master the markets and make wise investments. Investing in Shares For Dummies gives you the sound advice and proven tactics you need to play the markets and watch your profits ...

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89.54 lei

105.34 lei

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Investing For Dummies

Investing For Dummies

Tony Levene

Editura: Wiley

The easy way to demystify the intimidating world of investing in the UK market Think investing is only for the super-rich? Think again! Packed with tons of expert advice, Investing ...

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100.08 lei

117.74 lei

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actualizat acum 11 ore



Inspired

Inspired

Marty Cagan

Editura: Wiley

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally ...

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121.16 lei

142.54 lei

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actualizat acum 11 ore



How to Succeed with People

How to Succeed with People

Paul McGee

Editura: Wiley

Learn to be a people person with international bestselling author Paul McGee! Let's face it, if you want any sort of success in life you re going to have to deal with other ...

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57.92 lei

68.14 lei

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actualizat acum 11 ore



Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This

Luke Sullivan

Editura: Wiley

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make ...

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100.08 lei

117.74 lei

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Global Environmental Issues

Global Environmental Issues

Frances Harris

Editura: Wiley

Global Environmental Issues, second edition builds on the popularity of the first edition, viewing global environmental problems as complex issues with a network of causes, ...

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233.2 lei

274.35 lei

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actualizat acum 2 ore



Getting Your First Job For Dummies

Getting Your First Job For Dummies

Bill McCann

Editura: Wiley

Find--and land--your first job! Finding a job can seem daunting, especially when it's a brand new experience. There's a lot to know, and often a lot of pressure. Written ...

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94.81 lei

111.54 lei

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actualizat acum 11 ore



Getting Started in Chart Patterns

Getting Started in Chart Patterns

Thomas N Bulkowski

Editura: Wiley

Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing tools, but also one of the most ...

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100.08 lei

117.74 lei

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German Europe

German Europe

Ulrich Beck

Editura: Wiley

The euro crisis is tearing Europe apart. But the heart of the matter is that, as the crisis unfolds, the basic rules of European democracy are being subverted or turned into their ...

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89.54 lei

105.34 lei

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Foundations of Strategy

Foundations of Strategy

Robert M. Grant

Editura: Wiley

Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, ...

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237.1 lei

278.94 lei

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actualizat acum 8 ore



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