152.95 Lei 179.94 Lei
sau 15295 de puncte. Detalii.
An aparitie: 2010
Autor: Catherine V Jansson-Boyd
Editura: Open University Press
Format: 243 x 182 x 15 mm
Nr. pagini: 312
Why do people behave and think the way they do?What makes people choose certain products and services?How does consumption affect our everyday lives?
Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:
Memory LearningPerceptionAttentionEmotionsDecision making
Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.
Cartea Consumer Psychology - Catherine V Jansson-Boyd face parte din categoria Sociology a librariei online Libris.ro si este scrisa de Catherine V Jansson-Boyd. Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.