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Creating Powerful Brands

5

237.1  Lei 278.94  Lei

sau 23710 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781856178495

An aparitie: 2010

Autor: Leslie de Chernatony

Categoria: Business Management

Editie: necartonata

Editura: Taylor & Francis

Format: 235 x 190 x 28 mm

Limba: English

Nr. pagini: 496



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Transport Gratuit peste 50 de lei
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30 de Zile Drept de Retur
 

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.


In this influential textbook, de Chernatony, McDonald & Wallace:


* Summarise the latest thinking and best practice in the domain of branding
* Show how branding theories are implemented in practice with all new real marketing campaigns
* Bring the story up-to-date with a clear European focus


Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Cartea Creating Powerful Brands face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Leslie de Chernatony.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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