X
322.34 Lei
sau 32234 de puncte. Detalii.
Livrare in 25 zile lucratoare
Cod: BRT9780128002254
An aparitie: 2015
Autor: David Cropley
Categoria: Psychology
Editie: cartonata
Editura: ACADEMIC PRESS
Format: 234 x 159 x 20 mm
Limba: English
Nr. pagini: 348
Creativity is like an iceberg - the resulting new idea, or novel solution is only 10% of the effort. The other 90% is the complex interplay of thinking skills and strategies, personal and motivational properties that activate these skills and strategies, and the social and organizational factors of the environment that influence the creative process. Creativity in Engineering focuses on the Process, Person, Product, and Place to understand when and why creativity happens in the engineering environment and how it can be further encouraged.
Special Features:
Applies findings in creativity research to the engineering arena
Defines engineering creativity and differentiates it from innovation
Discusses personality and motivational factors that impact creativity
Clarifies the role of creativity in the design process
Details the impact of thinking skills and strategies in creativity
Identifies the role the organization and environment plays in encouraging creativity
Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.
