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Data Mining for Managers

De (autor): Richard Boire

review Goodreads
Data Mining for Managers - Richard Boire

Data Mining for Managers

De (autor): Richard Boire

review Goodreads
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
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336.54Lei

336.54Lei

373.93 Lei

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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
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