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Design-Centered Entrepreneurship - Michael Goldsby

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322.34  Lei

sau 32234 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781138920552

An aparitie: 2016

Autor: Michael Goldsby

Categoria: Economics

Editie: necartonata

Editura: Taylor & Francis

Format: 227 x 151 x 15 mm

Limba: English

Nr. pagini: 240



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Puncte de fidelitate
30 de Zile Drept de Retur
 

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.





Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.





Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.





Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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