Si bien la violencia contra las mujeres es su manifestaci n m s extrema, existen mecanismos m s sutiles que se expresan en la comunicaci n, el trabajo, la salud y la sexualidad mediante roles de g nero sumamente r gidos, limitantes e ineficientes.

Que las mujeres tengan menos acceso al trabajo bien remunerado equivale a desperdiciar un inmenso capital humano; que tengan menor poder de compra priva a las empresas de un nicho de mercado importante.

Esta nueva edici n incluye un cap tulo sobre el movimiento #MeToo

ENGLISH DESCRIPTION

Machismo can make us cry, but it can also make us laugh. Not in its most violent and degrading form, but in its more subtle everyday expressions, those expressed in daily life.

While violence against women is its most extreme expression, there are more subtle ways that are expressed in communication, at work, health, and sexuality through extremely rigid and inefficient gender roles. Women having less access to fair pay at work means wasting an immense human asset; having less purchasing power deprives companies of an important niche market.

This new edition includes a new chapter about the #MeToo movement.