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318.01 Lei 353.34 Lei
sau 31801 de puncte. Detalii.
Livrare in 25 zile lucratoare
Cod: BRT9781137430359
An aparitie: 2016
Autor: Paul Burns
Categoria: Business Management
Editie: necartonata
Editura: Red Globe Press
Format: 279 x 219 x 24 mm
Limba: English
Nr. pagini: 584
The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative.
This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.
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