Event Studies
Event Studies
This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
New to this edition:
New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field
Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events
New and additional case studies throughout the book from a wide range of international events
Companion website to include PowerPoint slides and updated Instructor's Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
PRP: 426.04 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
340.83Lei
340.83Lei
426.04 LeiIndisponibil
Descrierea produsului
This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
New to this edition:
New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field
Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events
New and additional case studies throughout the book from a wide range of international events
Companion website to include PowerPoint slides and updated Instructor's Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Detaliile produsului