Experiencing Persian Heritage
Experiencing Persian Heritage
Building on comparatively limited tourism and hospitality research on Iran as a destination, and being mindful of recent political, cultural, and social transitions there, Experiencing Persian Heritage: Perspectives and Challenges is developed as an essential reference for destination development in emerging international destinations similar to Iran--rich in history, culture, heritage, and ethnic and natural diversities. These constitute the unique substances for image formulation, marketing, and competitive and global positioning. The topics advanced in this volume summarize a number of relevant challenges and opportunities for practical applications in hospitality and tourism.
The book will be of interest to national and international tourism authorities, postgraduate students, and faculty members in tourism, marketing, heritage management, history and anthropology.
PRP: 906.49 Lei
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725.19Lei
725.19Lei
906.49 LeiIndisponibil
Descrierea produsului
Building on comparatively limited tourism and hospitality research on Iran as a destination, and being mindful of recent political, cultural, and social transitions there, Experiencing Persian Heritage: Perspectives and Challenges is developed as an essential reference for destination development in emerging international destinations similar to Iran--rich in history, culture, heritage, and ethnic and natural diversities. These constitute the unique substances for image formulation, marketing, and competitive and global positioning. The topics advanced in this volume summarize a number of relevant challenges and opportunities for practical applications in hospitality and tourism.
The book will be of interest to national and international tourism authorities, postgraduate students, and faculty members in tourism, marketing, heritage management, history and anthropology.
Detaliile produsului