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Festival and Special Event Management

4.36

278.94  Lei

sau 27894 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781742164618

An aparitie: 2010

Autor: Johnny Allen

Categoria: Business & management

Data aparitie: 01092010

Editie: necartonata

Editura: Wiley

Format: 244 x 180 x 32 mm

Limba: English

Nr. pagini: 400

Tip: Paperback



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Festival and Special Event Management, 5th
edition continues the comprehensive overview of the theory
and procedures associated with festivals and special events
established in previous editions. The new edition of this
market-leading text introduces developments and professional tools,
and considers the globalisation and subsequent internationalisation
of event management.




The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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