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Film Marketing into the Twenty-First Century

4

147.51  Lei 173.54  Lei

sau 14751 de puncte. Detalii.

Indisponibil

Cod: BRT9781844578382

An aparitie: 2015

Autor: Nolwenn Mingant

Categoria: Performing Arts

Editie: necartonata

Editura: BFI PUBLISHING

Format: 235 x 154 x 13 mm

Limba: English

Nr. pagini: 288

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How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.

The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Cartea Film Marketing into the Twenty-First Century face parte din categoria Performing Arts a librariei online Libris.ro si este scrisa de Nolwenn Mingant.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 65 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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