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Foundations of Marketing - John Fahy, David Jobber

287.94  Lei

sau 28794 de puncte. Detalii.

In stoc

Cod: 9780077167950

An aparitie: 2015

Autor: John Fahy, David Jobber

Categoria: Business & management

Editia: In limba engleza

Editie: Necartonata

Editura: MCGRAW-HILL EDUCATION - EUROPE

Format: 270 x 200 mm

Nr. pagini: 384

Tip: Paperback



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.

 
Discover:
A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.

Cartea Foundations of Marketing - John Fahy, David Jobber face parte din categoria Business & management a librariei online Libris.ro si este scrisa de John Fahy, David Jobber.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 10 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.

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