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Innovation Matrix


131.36  Lei 179.94  Lei

sau 13136 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9789063695200

An aparitie: 2019

Autor: Deepika Jeyakodi

Categoria: Business Management

Editie: necartonata

Editura: BIS

Format: 206 x 179 x 14 mm

Limba: English

Nr. pagini: 128

Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

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