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Internationalization of Business


464.88  Lei

sau 46488 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9783319740881

An aparitie: 2019

Autor: Schmid

Categoria: Business Management

Editie: cartonata

Editura: Springer

Format: 238 x 156 x 16 mm

Limba: English

Nr. pagini: 171

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Transport Gratuit peste 75 de lei
Puncte de fidelitate
30 de Zile Drept de Retur

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.

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