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Introduction to Google Analytics - Todd Kelsey

3

142.48  Lei

sau 14248 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781484228289

An aparitie: 2017

Autor: Todd Kelsey

Categoria: Business Management

Editie: necartonata

Editura: Springer

Format: 156 x 234 x 9 mm

Limba: English

Nr. pagini: 141



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Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You'll Learn







Understand basic techniques to generate traffic for a blog or website

Review the performance of a website or campaign

Set up a Shopify account to track ROI

Create and maximize AdWords to track conversion

Discover opportunities offered by Google, including the Google Individual Qualification














Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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