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Managing Sustainable Business - Gilbert Lenssen

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328.54  Lei

sau 32854 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9789402411423

An aparitie: 2018

Autor: Gilbert Lenssen

Categoria: Business Management

Editie: cartonata

Editura: Springer

Format: 243 x 165 x 46 mm

Limba: English

Nr. pagini: 682



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This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.

The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.



The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities.





The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.

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