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Marketing In Creative Industries

4.6

210.75  Lei 247.94  Lei

sau 21075 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780230380240

An aparitie: 2015

Autor: Gabriele Toilo

Categoria: Business Management

Editie: necartonata

Editura: Red Globe Press

Format: 246 x 191 x 20 mm

Limba: English

Nr. pagini: 384



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Transport Gratuit peste 50 de lei
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30 de Zile Drept de Retur
 

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries.
Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Cartea Marketing In Creative Industries face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Gabriele Toilo.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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