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Marketing Renewable Energy

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368.8  Lei 433.88  Lei

sau 36880 de puncte. Detalii.

Indisponibil

Cod: BRT9783319464268

An aparitie: 2017

Autor: Herbes

Categoria: Energy technology & engineering

Editie: cartonata

Editura: Springer

Format: 250 x 171 x 22 mm

Limba: English

Nr. pagini: 397

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?



Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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