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Marketing Strategy

3.78

369.94  Lei

sau 36994 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781137526236

An aparitie: 2017

Autor: Robert Palmatier

Categoria: Business & management

Categoria: General

Data aparitie: 31012017

Editie: Paperback

Editura: Red Globe Press

Format: 300 x 190 x 16 mm

Limba: English

Nr. pagini: 288

Tip: Paperback



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This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:

1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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