Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

De (autor): Ronald D. Geskey Sr

Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

De (autor): Ronald D. Geskey Sr

With vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion & events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern

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Categoria: Advertising & Promotion
Autor: Ronald D. Geskey Sr
Editura: Createspace Independent Publishing Platform
An aparitie: 2016

Editie: Paperback

Nr. pagini: 684

Cod: BRT9781537438269

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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

De (autor): Ronald D. Geskey Sr

Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

De (autor): Ronald D. Geskey Sr

Descrierea produsului

S-ar putea sa-ti placa si

The Digital Marketing Landscape: Creating a Synergistic Consumer Experience - Jessica Rogers

Advertising and Promotion - Chris Hackley

Feeding the Media Beast: An Easy Recipe for Great Publicity - Mark Mathis

Social Selling Mastery - Jamie Shanks

Win/Loss Analysis: How to Capture and Keep the Business You Want - Ellen Naylor

Super Strategist: The Art and Science of Modern Account Planning - Lesley Bielby

Integrated Marketing Communication: Advertising and Promotion in a Digital World - Jerome M. Juska

Scientific Advertising: In a Digital World - Claude Hopkins

Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - Dominik Kosorin

Marketing Plans: Profitable Strategies in the Digital Age - Malcolm Mcdonald

The Digital Marketing Planner: Your Step-By-Step Guide - Annmarie Hanlon

Prospectos de $100M Resumen y cuaderno de trabajo: Cómo conseguir que los desconocidos quieran comprar lo que vendes - Alexander Hormozi

Commonsense Direct and Digital Marketing - Drayton Bird

Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business - Hilary Jm Topper Mpa

Seven Figure Blueprints - Richard Legg

Marketing

The Growth Gears: Using a Market-Based Framework to Drive Business Success - Art Saxby

How to Earn 3000$ in a Month with PLR (Private Label Rights) - Nitasha Saddiqa

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