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Multiculturalism and Advertising - Anuradha Bhattacharjee


198.28  Lei

sau 19828 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780199453566

An aparitie: 2017

Autor: Anuradha Bhattacharjee

Categoria: Sociology

Editie: cartonata


Format: 146 x 221 x 22 mm

Limba: English

Nr. pagini: 244

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Transport Gratuit peste 75 de lei
Puncte de fidelitate
30 de Zile Drept de Retur

Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.

This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we
are moving, at least in the corporate world, toward a larger unity.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.

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