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Power of Customer Misbehavior

4.18

247.94  Lei

sau 24794 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781137348913

An aparitie: 2013

Autor: Kalle Lyytinen

Categoria: Business & management

Editie: cartonata

Editura: Springer Nature/Palgrave Macmi

Format: 220 x 149 x 18 mm

Limba: English

Nr. pagini: 192



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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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