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Precision Marketing - Sandra Zoratti

3.14

105.3  Lei 123.88  Lei

sau 10530 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780749465353

An aparitie: 2012

Autor: Sandra Zoratti

Categoria: Business Management

Editie: necartonata

Editura: KOGAN PAGE

Format: 229 x 150 x 13 mm

Limba: English

Nr. pagini: 224



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Transport Gratuit peste 90 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient.

Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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