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Retail Product Management

2.5

214.15  Lei 251.94  Lei

sau 21415 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780415577588

An aparitie: 2014

Autor: Rosemary Varley

Categoria: Business Management

Editie: necartonata

Editura: Taylor & Francis

Format: 245 x 172 x 16 mm

Limba: English

Nr. pagini: 300



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.


Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.


Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Cartea Retail Product Management face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Rosemary Varley.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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