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Service-Dominant Logic

4.37

110.35  Lei 137.94  Lei

sau 11035 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780521124324

An aparitie: 2014

Autor: Robert F Lusch

Categoria: Business Management

Editie: necartonata

Editura: CAMBRIDGE UNIVERSITY PRESS

Format: 246 x 173 x 15 mm

Limba: English

Nr. pagini: 248



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

Cartea Service-Dominant Logic face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Robert F Lusch.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 10 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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