268.72 Lei 316.14 Lei
sau 26872 de puncte. Detalii.
Livrare in 15 zile lucratoare
An aparitie: 2016
Autor: Larry Percy
Categoria: Business Management
Editura: OXFORD UNIVERSITY PRESS ACADEM
Format: 245 x 190 x 18 mm
Nr. pagini: 456
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy.
The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry.
Online Resource Centre
Further reading updates
Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries
Suggested IPA case histories
Suggested classroom exercises
Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.