Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.



This eighth edition of Strategic Management builds on proven strengths ...

* over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors

* a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline

* emphasis on practice throughout with features to help you turn theory into practice

* major international strategy cases from Europe, Africa, China, India, Middle East and the Americas

* clear exploration of the key concepts

* comprehensive, logical structure to guide you through this complex subject

* Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy



New for the eighth edition:



- Dynamic capabilities and resource renewal explored in a revised and updated chapter

- Emergent strategy completely revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning

- New material on innovation and strategy in uncertain environments

- Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases