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Technology and Innovation for Marketing

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178.45  Lei 209.94  Lei

sau 17845 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781138323179

An aparitie: 2018

Autor: Eleonora Pantano

Categoria: Business Management

Editie: necartonata

Editura: Taylor & Francis

Format: 244 x 176 x 9 mm

Limba: English

Nr. pagini: 130



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.


In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage.


Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Cartea Technology and Innovation for Marketing face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Eleonora Pantano.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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