The Social Media Bible
The Social Media Bible
Thus the Social Media Bible was conceived.
Obviously with a topic as constantly moving as social media, no single person could be the expert on it all. (Not to mention that we couldn't really claim to be a definitive resource on social media if we didn't include the community on this one, right?)
We determined the best way to be "the definitive voice" is to let others speak. We spent the better part of a year researching, interviewing, connecting and having conversations with tens of thousands of experts (Lon swears it's hundreds). Experts from ALL aspects of the movement. Then we began the task of aggregrating and editing thousands of blog posts, vlogs, podcasts, wikis, emails, interviews, presentations, and more – all with permission of course – and all from real life residents of this realm we call social media.
Descrierea produsului
Thus the Social Media Bible was conceived.
Obviously with a topic as constantly moving as social media, no single person could be the expert on it all. (Not to mention that we couldn't really claim to be a definitive resource on social media if we didn't include the community on this one, right?)
We determined the best way to be "the definitive voice" is to let others speak. We spent the better part of a year researching, interviewing, connecting and having conversations with tens of thousands of experts (Lon swears it's hundreds). Experts from ALL aspects of the movement. Then we began the task of aggregrating and editing thousands of blog posts, vlogs, podcasts, wikis, emails, interviews, presentations, and more – all with permission of course – and all from real life residents of this realm we call social media.
Detaliile produsului
- Categoria: Marketing
- Autor: Lon Safko, David K. Brake
- Editura: ALMA ARTEX
- Nr. pagini: 840
- Cod: ALA0-470-41155-1