Strategic Social Marketing
Strategic Social Marketing
* A brand new chapter on evaluation
* Updated advances in relevant research and theorizing
* New vignettes and short case studies to illustrate theories throughout the text
The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.
PRP: 483.39 Lei
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435.05Lei
435.05Lei
483.39 LeiLivrare in 2-4 saptamani
Descrierea produsului
* A brand new chapter on evaluation
* Updated advances in relevant research and theorizing
* New vignettes and short case studies to illustrate theories throughout the text
The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.
Detaliile produsului