Aligning Instructional Design with Business Goals: Make the Case and Deliver Results

Evaluation-oriented instructional design that delivers business results.

Rethink how to design instruction to meet bottom-line business goals. With his eight-step framework for measurement and evaluation-focused instructional design, Kristopher Newbauer offers a straightforward process for helping instructional designers and talent development (TD) leaders demonstrate and actualize their value while also transforming their attitude toward an often-dreaded practice.

With Aligning Instructional Design With Business Goals, improve your business acumen by adopting the language of your business leaders. Enhance the partnership among measurement and evaluation specialists, instructional designers, and business leaders to improve the TD function. Uncover the root cause of performance gaps to design more meaningful instruction--and thus increase ROI.

With case studies and examples to illustrate, learn to:

• Promote your TD function as a strategy for achieving business goals.
• Ensure TD programs are aligned to the company's strategic objectives.
• Design and develop effective TD programs.
• Demonstrate to business leaders measurable added value in revenue and employee success.