Differentiate or Die: Survival in Our Era of Killer Competition

More than just a collection of marketing success stories, this is an in-depth exploration of today's most successful differentiation strategies. It explains what they are, where and when they should be applied, and how they can help readers carve out their own image in a crowded marketplace.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.