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- Strategic Management in the Media - Lucy Küng
Strategic Management in the Media
Strategic Management in the Media
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
PRP: 408.39 Lei
Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.
367.55Lei
367.55Lei
408.39 LeiPrimești 367 puncte
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Descrierea produsului
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Detaliile produsului
