The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions

Coombs, Danielle Sarver: - Danielle Sarver Coombs is Associate Professor in the School of Business at Ravensbourne University London, UK. Before moving to the UK, Coombs was an academic in the US for over 15 years, leveraging her experience as a consumer insights researcher and brand consultant for a wide range of high-profile brands in media, fashion, consumer packaged goods, and nonprofits/public service.