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Exploring Innovation

4.08

273.99  Lei 322.34  Lei

sau 27399 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780077158392

An aparitie: 2015

Autor: David Smith

Categoria: Business & management

Editie: necartonata

Editura: MCGRAW-HILL Higher Education

Format: 244 x 190 x 20 mm

Limba: English

Nr. pagini: 360



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The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:

A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Cartea Exploring Innovation face parte din categoria Business & management a librariei online Libris.ro si este scrisa de David Smith.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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