For professionals launching their careers, the hard work begins even before the first job. As the global business becomes increasingly competitive, young professionals and entrepreneurs recognize the importance of building and shaping a powerful and compelling personal brand-online and in person.

In a post-COVID world, tools like social networking, narrative, image and relationships matter more than ever before. Today, standing out from the competition, being recognized for the value you offer and building a career that is meaningful and impactful requires careful attention. In REPUTATION 360: Jumpstart your career by building a positive personal brand, award-winning personal branding and reputation management authority, Lida Citroen, offers relatable and powerful insights, resources, tips and exercises for young professionals to build, grow and sustain a meaningful personal brand and reputation.