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Rapaille, Clotaire: - DR. CLOTAIRE RAPAILLE is the founder of Archetype Discoveries Worldwide, a company that has been successfully guiding its clients' interests in marketing, brand positioning, advertising, and product development since 1976. Their global clients include Boeing, Citibank, Fidelity Investments, Ford Motor Company, General Electric, Georgetown University, IBM, Honda, Johnson & Johnson, L'Oreal, and Procter & Gamble, among other Fortune 100 companies. He lives in Palm Beach, FL.

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Editie: Paperback

Nr. pagini: 304

Cod: BRT9781250893178

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Global Code

De (autor): Clotaire Rapaille

Global Code

De (autor): Clotaire Rapaille

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Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales - Benny B. Briesemeister

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - Marcus Collins

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#Sellout: How a Great Experience Can Help You #SELLOUT of Your Product - Kory Angelin

Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. - Bernhard Schroeder

Brand Mechanics: The Art and Science of Building Brands - Michael Llewellyn-williams Phd

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Brand Activism: From Purpose to Action - Philip Kotler

When Cultures Collide: Leading Across Cultures - Richard D. Lewis

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The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do - Clotaire Rapaille

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