Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don't think this essential factor is important to their bottom line.

It's All About CEX! breaks experience down into its core components--success, ease, and connection--and shows you how to get the most mileage out of each one. Containing long-term strategies as well as immediate action items, this book will teach you how to

- Make everybody feel genuinely appreciated

- Personalize your customer service

- Discover your employees' untapped potential

- And more

You have the ability to improve people's lives. It's All About CEX! reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.