Affected: Emotionally Engaging Customers in the Digital Age
Affected: Emotionally Engaging Customers in the Digital Age
Dr Cara Wrigley and Dr Karla Straker are design researchers who work with businesses to help them better connect with their customers. Forming the Design Innovation research group at the University of Sydney, Australia, they research the value that design holds in business - specifically through the creation of strategies to design business models that lead to emotive customer engagement.
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Dr Cara Wrigley and Dr Karla Straker are design researchers who work with businesses to help them better connect with their customers. Forming the Design Innovation research group at the University of Sydney, Australia, they research the value that design holds in business - specifically through the creation of strategies to design business models that lead to emotive customer engagement.
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