The Price: What It Takes to Win in College Football's Era of Chaos

The Price: What It Takes to Win in College Football's Era of Chaos
"An explosive tell-all book."--Sports Illustrated "This is a must-read masterpiece."--Paul Finebaum, ESPN college football analyst and New York Times bestselling author Two of the nation's most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football. We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule. The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with he
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"An explosive tell-all book."--Sports Illustrated "This is a must-read masterpiece."--Paul Finebaum, ESPN college football analyst and New York Times bestselling author Two of the nation's most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football. We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule. The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with he
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