phone 0371.781.781

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

De (autor): Al Ries

review Goodreads
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands - Al Ries

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

De (autor): Al Ries

review Goodreads
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Citeste mai mult

-10%

PRP: 111.54 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

100.39Lei

100.39Lei

111.54 Lei

Primesti 100 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

Adauga in cos cart icon

Descrierea produsului

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Citeste mai mult

Detaliile produsului

S-ar putea sa-ti placa si

De acelasi autor

Parerea ta e inspiratie pentru comunitatea Libris!

Istoricul tau de navigare

Acum se comanda

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one