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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

De (autor): Al Ries

review Goodreads
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands - Al Ries

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

De (autor): Al Ries

review Goodreads
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
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100.39Lei

100.39Lei

111.54 Lei

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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
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