Managing Change, Creativity and Innovation
Managing Change, Creativity and Innovation
Now in its Fifth Edition, this text couples a strong theoretical understanding of change, creativity and innovation with practical guidance and ideas for organizational change and development. With over 40 international case studies, discussing renowned companies like Amazon, Canva, the NFL, and General Motors, as well as new topics such as social innovation in the creative sector, this edition offers real-world insights that resonate across industries
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Now in its Fifth Edition, this text couples a strong theoretical understanding of change, creativity and innovation with practical guidance and ideas for organizational change and development. With over 40 international case studies, discussing renowned companies like Amazon, Canva, the NFL, and General Motors, as well as new topics such as social innovation in the creative sector, this edition offers real-world insights that resonate across industries
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